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Our Story

 PROFESSIONAL-GRADE HAIR & BEAUTY PRODUCTS

At Belantti, we're passionate about creating premium, cruelty-free, and natural beauty products that deliver real results — no matter who you are or what your style is.

Founded in London, Belantti is home to our exclusive house brands: Belantti natural skincare, SERRATED mens grooming, and our upcoming Gen Z beauty line. Every product we create is crafted with the highest quality natural ingredients and is never tested on animals.

Alongside our own brands, we curate a carefully selected range of complementary beauty and grooming products from trusted brands around the world. While we prioritize cruelty-free and natural formulations in our house brands, we believe in offering choice and variety to meet every customer's unique needs — all in one convenient place.

Our mission is simple: to make premium, ethical beauty accessible while delivering the performance, style, and versatility that empowers both professionals and individuals. We understand that beauty and grooming are deeply personal, and that's why Belantti is committed to inclusivity, excellence, and innovation.

Who We Are ?

DRIVEN BY PASSION TO DELIVERING QUALITY.

What began as a small online venture from a London bedroom has evolved into a thriving UK beauty and grooming destination, built on passion, integrity, and a belief in doing things differently.

At Belantti, we create our own cruelty-free and naturally formulated beauty and grooming products under our house brands — Belantti, SERRATED, and our upcoming Gen Z line. Alongside these, we carefully curate a diverse selection of partner brands from around the world, chosen for their quality, innovation, and ability to meet our customers' varied needs.

While our own brands remain 100% cruelty-free and naturally inspired, we're transparent about offering choice. We believe in empowering you with options — from sleek grooming tools to clean skincare and creative beauty essentials — all in one convenient place.

Belantti is where craftsmanship meets consciousness, quality meets variety, and every customer finds exactly what they need. Join us on the journey to redefine beauty and grooming in the UK — ethically, inclusively, and with purpose.