Last Updated: 22 September 2025

Privacy Policy

Belantti (referred to as “we,” “us,” or “our”) is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, and share your information when you use our website (www.belantti.co.uk) or purchase our products. This policy complies with the UK General Data Protection Regulation (UK GDPR).

1) Information We Collect

• Personal Information: name, email, phone, billing/shipping address, payment details (when you create an account, place an order, or subscribe).
• Account Information: username and password. You are responsible for keeping these secure.
• Transaction Information: purchase history, order details, date/time, payment totals.
• Website Usage: pages visited, products viewed, clicks, collected via cookies (see our Cookie Policy).
• Communications: records of emails, chats, or customer service inquiries.
• Marketing Preferences: subscription choices for newsletters, promotions, or offers.

2) How We Use Your Information

• Order Fulfilment: processing, shipping, delivery, and payment handling.
• Account Management: access to order history and saved preferences.
• Customer Service: responding to queries, issues, and complaints.
• Website Improvement: analytics and optimisation of features and content.
• Personalisation: product recommendations and tailored content.
• Marketing: sending newsletters/offers with your consent (unsubscribe anytime).
• Legal Compliance: meeting legal, tax, and regulatory obligations.

3) How We Share Information

• Service Providers: payment processors, couriers, IT and marketing platforms (contractually bound to protect your data).
• Analytics: third parties such as Google Analytics for usage data and marketing optimisation.
• Legal Requirements: disclosures where required by law or valid request (e.g. court order).
• Business Transfers: if our business is sold, merged, or acquired.

4) Your Rights

• Access: request a copy of personal data we hold.
• Rectification: correct inaccurate or incomplete data.
• Erasure: request deletion of personal data unless legally required to retain.
• Restriction: request limited processing in certain circumstances.
• Data Portability: receive data in machine-readable format and transfer to another controller.
• Object: stop processing for direct marketing purposes.
• Withdraw Consent: revoke consent where processing is based on it (does not affect prior lawful use).
• Complain: lodge a complaint with the UK Information Commissioner’s Office (ICO).

5) Data Retention

We keep personal information only as long as needed for the purposes collected, or to meet legal/accounting/reporting obligations. For example, order history is usually retained for 7 years for tax and accounting purposes.

6) Cookies & Similar Technologies

We use cookies and similar tools to improve site experience, analyse traffic, and personalise content. For details, see our Cookie Policy.

7) Data Security

We use technical and organisational measures (encryption, firewalls, secure servers, access controls, staff training) to protect your data. However, no method of online transmission is completely secure, and we cannot guarantee absolute protection.

8) Third-Party Links

Our website may include links to external sites. We are not responsible for the privacy practices or content of those third parties. Review their policies before sharing data.

9) Changes to This Policy

We may update this Privacy Policy to reflect changes in law, technology, or business practices. Updates will be posted here with a new “Last Updated” date. Significant changes may also be notified via email or banner notice.

10) Contact Us

If you have any questions about this Privacy Policy, please contact:
Email: support@belantti.co.uk
Tel: 07956 321 211
Postal: Belantti Group, 11 Reet Gardens, Slough, SL1 3FU, United Kingdom

Related: Terms & Conditions • Cookie Policy • Shipping Policy • Returns & Exchanges